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Despite its enormous marketing potential, TikTok is still not widely used by brands. This means that any brand that is able to effectively utilize the platform and develop a successful TikTok marketing strategy has the potential to greatly benefit from the reach, awareness, and increased sales that the platform offers. By taking advantage of TikTok’s unique features and engaging with its massive user base, brands can potentially gain a significant advantage over their competitors and tap into a new, highly receptive audience.
However, it’s important to note that developing a successful TikTok marketing strategy requires careful planning and a deep understanding of the platform’s features and user behavior. Brands that are able to effectively leverage the platform’s capabilities and create engaging, relevant content are likely to see the greatest success on TikTok.
One year ago, very few marketers believed in TikTok’s potential as a tool for achieving their business goals. In fact, only 3% of marketers considered it to be effective. Fast forward to this year, and the situation has changed dramatically. Now, a much larger proportion of marketers, 24%, see TikTok as an effective way to reach their business goals. This represents a staggering increase of 700% in just one year. It’s clear that TikTok’s popularity and influence as a marketing platform has grown significantly in a short period of time.
TikTok has quickly risen to become a major player in the social media world, challenging the dominance of platforms like Facebook and Instagram. In response, these giants have begun copying features introduced by TikTok. But despite its rapid growth, is TikTok a worthwhile addition to your content strategy? The answer is yes!
TikTok has often been the target of jokes and condescending attitudes from older adults. However, the platform has continued to thrive and has become a powerful force in the digital landscape. If you are a business looking to expand your online presence, TikTok should definitely be part of your content strategy.
Why use TikTok marketing in your content strategy?
TikTok is a popular app with over 1 billion monthly active users and over 2 billion downloads. The app is ideal for marketing content due to its focus on short videos, creative tools, and high user engagement. TikTok also has a large young user base, making it an ideal platform for reaching younger audiences.
1. Create content users love and reach the right audience
To create content that users love, brands need to understand their preferences. 73% of consumers prefer short videos over longer ones to learn about new products and services. TikTok is a trendsetter for short-form content and enables brands to create 15 to 60-second videos that users have grown to love.
The TikTok algorithm is designed to serve relevant content to users. If a user repeatedly watches travel-related content, TikTok will likely show your travel agency’s holiday travel guide to that user. This means that your content is being seen by the people who matter most to your brand.
By creating content that users love and targeting the right audience, brands can effectively use TikTok to market their products and services. The platform’s focus on short videos and relevance-based algorithms make it an ideal environment for creating and sharing engaging content.
2. Increased brand awareness and reach
TikTok is a breeding ground for viral content. Many of the world’s viral trends have originated on this platform, which demonstrates its potential to maximize content reach and drive brand awareness.
TikTok allows brands to gain traction and drive exposure through tools like hashtags. Users often search TikTok using hashtags, and popular hashtags typically receive a large number of views. For example, the most used hashtag on TikTok last year – “fyp” – received over 18 trillion views.
By serving the right kind of content and using the right tools, brands can help their content reach a massive audience and establish their presence online. This can help drive brand awareness and reach new customers.
3. Help engage your audience
TikTok is the most engaging social media platform, with an average user session of 10.5 minutes. If you want to engage your customer base, TikTok may be the perfect platform for you.
4. Drive brand sales
TikTok has a significant influence on customers’ purchasing decisions. For example, a TikTok trend called #fetapasta went viral and led to the cheese disappearing from shelves across the United States.
67% of TikTok users claim that the platform inspires them to shop, even when they don’t plan on it. By using TikTok intelligently for brand marketing, you can leverage this influence and drive brand sales.
Tips for an effective TikTok marketing strategy
Despite its extraordinary marketing potential, TikTok is still relatively sparsely populated by brands. This means that any brand that manages to break in with a sound strategy will likely enjoy the reach, awareness, and sales benefits that the platform promises.
Here are a few tips to help you start right with TikTok content marketing:
- Understand your target audience: TikTok is a platform that is popular with younger users, so it’s important to understand who you’re trying to reach before you start creating content.
- Create engaging and eye-catching content: TikTok is all about short videos, so make sure your content is engaging and eye-catching to grab people’s attention.
- Use hashtags wisely: Hashtags are a key part of TikTok, so use them wisely to help your content get seen by the right people.
- Collaborate with TikTok creators: One of the best ways to get your content seen on TikTok is to collaborate with popular creators on the platform. This can help you reach a wider audience and get your content shared by more people.
Final words
TikTok content marketing can contribute significantly to your business’s digital growth when done correctly. However, it’s important to make sure your target audience matches the TikTok user demographic before jumping into the platform.
Since the TikTok ecosystem can be difficult to navigate, content creation requires creativity and trial and error. Therefore, it’s important to take your time with research. Find out what type of content your target audience is consuming, check out what your competitors are creating, and then develop your own content marketing strategy to ensure you’re prepared.
